Survey 02: TIMELESS CHANGE
The word 'timeless' has become a buzzword in the design industry-a marketing term used to position a specific style of design as the embodiment of "ultimate and lasting beauty." However, we believe"timeless' isn't a fixed visual aesthetic that can be designed. As humans, we grow. Our families, friends, needs, cultures, countries, tastes, and goals are in a constant state of flux. And that's not just natural-it's wonderful.We believe that good products-those made with honest materials and thoughtful care-should not resist time, but live with it. They should fade, adapt, decompose, and evolve, echoing the lives they accompany. If something is to be truly timeless, it must have the capacity to change.
Together with our researchers, KARIMOKU RESEARCH examines the idea of time-not as a fixed measure, but as a shifting lens through which we perceive the world. In this ongoing exploration, we reconsider what it means to be 'timeless' in an ever-changing reality, where permanence is found not in stillness, but in the ability to evolve.